Jazerai Allen-Lord

Jazerai Allen-Lord is a powerhouse in sneaker culture—a strategist, storyteller, and designer shaping the industry from the inside out. As the founder of True to Size, her agency has worked with top brands to push sneaker culture forward with authenticity and purpose. She made history by designing her own Reebok Club C, telling a deeply personal story through the iconic silhouette. A true voice for women and underrepresented communities in sneakers, Allen-Lord continues to break barriers and redefine the game.